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Lunch and Learn Event Kit

A turnkey event for local business owners in any City Lifestyle market.

The slide deck has step-by-step instructions and ready-to-use materials for hosting a successful Lunch and Learn. Update the editable fields so everything reflects your market. The rest is ready to go.

How to run it

  1. Watch the video walkthrough of the deck.
  2. Open the slide deck and update the editable fields for your market.
  3. Promote the event with the three Lunch and Learn social posts.
  4. Host the event, then book time with attendees one-on-one afterward.

Helpful tips

  • Invite current, former, and prospective ad partners.
  • Keep the event educational. The deeper sales conversations happen in one-on-one meetings after the presentation and through follow-up.

Promote your event

Three posts to fill the room

Post them in this order. Each one has a Canva template and a caption you can copy.

1. Announce it

Post 2 to 3 weeks before the event

[City] business owners, this one is for you.

Enjoy lunch on us while picking up digital marketing tactics you can actually use, alongside other owners building businesses right here in [City]. Hosted by [Name], your [City] Lifestyle publisher and local marketing partner.

Whether you want more eyes on your business, a sharper social presence, or just to meet the people behind [City]'s favorite spots, pull up a chair.

🗓 [Day], [Date] at [Time]
📍 [Venue], [Address]

Reserve your spot at the link in bio [or DM me].

First comment hashtags: #[City]BusinessOwners #[City] #ShopLocal #LocalMarketing #SupportLocal

2. Personal invite

Post 7 to 10 days before the event

Lunch is on me. 🍽️ On [Date], I'm hosting a Lunch and Learn at [Venue] for local business owners here in [City]. Complimentary lunch, practical digital marketing tips, and a table full of people building businesses in the same community you are.

I'm [Name], publisher of [City] Lifestyle, and I spend every day helping local businesses get in front of the right customers. This is an hour of what's actually working right now, and you'll leave with ideas you can use the same week.

🗓 [Day], [Date] at [Time]
📍 [Venue]

Seats are limited so it stays conversational. Reserve yours by messaging me [or link in bio].

First comment hashtags: #[City] #[City]SmallBusiness #ShopLocal #[City]Business #DigitalMarketingTips

3. Last call

Post 3 days before the event

Several spots remain for our complimentary lunch and marketing tactics that actually work for local businesses.

If you are a local business owner in [City], [City] Lifestyle is hosting our complimentary Lunch and Learn at [Venue], covering tactical digital marketing built for today's local business owner. Good food. Useful takeaways. New connections in [City].

Seats are limited so it stays conversational. Reserve your spot at the link in bio [or DM me].

🗓 [Day], [Date] at [Time]
📍 [Venue]

First comment hashtags: #LunchAndLearn #[City] #SmallBusinessMarketing #ShopLocal #LocalBusiness