Emails that get current clients to take a meeting about co-branded Facebook and Instagram ads.
Pick the situation you're in, copy the subject line and email, fill in the brackets, and make it sound like you.
Before you send
Keep it accurate
These ads build brand awareness. They keep your client in front of the same households that get the magazine. Don't promise leads, sales, or specific results.
Questions? Email marketing@citylifestyle.com
Sales outreach
In a two-week trial, publishers who followed this cadence met with 63% of the existing clients they contacted.
Week 1
Week 2
Week 1, day 1
Subject: A digital add-on for your City Lifestyle ad
Hi [Client First Name],
You've already built real trust with readers in print. Now we're making it easy to extend that online.
We've launched a fully managed Facebook and Instagram campaign that uses your existing ad and reaches the same households that get the magazine. There's no extra work on your end. We handle everything.
I'd love to show you how it works. It only takes 15 minutes. If you're curious, grab a time here: [Calendar link]
Thank you,
[Your Name]
P.S. You can see an overview here: [Overview link]
Week 1, day 4
Subject: Your print ad, on Facebook and Instagram
Hi [Client First Name],
I hope your week is going well. I wanted to follow up on my note about our new Facebook and Instagram campaigns.
If you had a chance to look at the overview, you saw how we pair the trust of print with a hands-off online campaign. I'd love to hear what you think and whether it fits your goals.
I can walk you through it in 15 minutes. Here's my calendar: [Calendar link]
Thanks again for being part of the City Lifestyle community.
Best,
[Your Name]
Week 2, day 1
Subject: What we're seeing from co-branded social ads
Hi [Client First Name],
I wanted to share a quick update on the Facebook and Instagram campaigns we've been running for local businesses.
It's a simple way to build on the visibility you already have in print, with no extra work on your end. So far, the businesses running it are seeing more reach and stronger engagement.
If it's on your radar, here's a link to grab 15 minutes with me: [Calendar link]. Or just reply here if that's easier.
Thank you,
[Your Name]
P.S. Here's the overview if you haven't had a chance to see it: [Overview link]
Emails other publishers have sent to their own clients, cleaned up so any market can use them.
Gordon booked 14 meetings with this email
Subject: Something new for [Business Name]
Hi [Client First Name],
I hope you're doing well! I've been working on something new that I think could make a real difference for several of my advertising partners, especially those who want to reach more of the right people without adding to their workload.
Our team has built a way for businesses to extend their reach beyond the magazine to a larger, targeted digital audience. It ties directly into the branding you're already doing with us, so your print ad and your online presence work together.
It's simple and turnkey, keeps your brand in front of the households you want to reach across multiple channels, and comes with full reporting so you can see how it's performing.
I think it could be a strong fit, depending on your goals for the next few months. Do you have 10 to 15 minutes this week or next for a quick call? I'd love to share it with you before we open it up more broadly.
Looking forward to connecting,
[Your Name]
A short version for clients who prefer quick emails
Subject: An early look at something new
Hi [Client First Name],
I wanted to share something new with you. City Lifestyle is rolling out Facebook and Instagram advertising designed to complement your print campaign, and I'm offering it to current clients first before we open it up to everyone.
It's a simple, turnkey way to expand your reach, aimed at the same audience already seeing your ad in their mailbox.
Let me know when you're free for a quick call, or grab a time on my calendar: [Calendar link]
Talk soon,
[Your Name]
For clients already spending on boosted posts or digital ads
Subject: Results from a recent social campaign
Hi [Client First Name],
I'm reaching out to a few clients I think would benefit most from City Lifestyle's turnkey Facebook and Instagram advertising. If we've already talked about it, consider this a quick update.
Here's what one recent campaign promoting a medical procedure delivered in its first 11 days:
33,153 impressions, with 20 days still to go
104 clicks
$500 total spend for the month
It's all done for you. We write the copy, design the creative, manage the budget, and optimize performance, and you get reach you can track without lifting a finger.
If you're spending $500 or more a month on boosted posts or digital ads, it's worth a quick conversation to compare.
Let me know if you're open to chatting, or grab a time on my calendar: [Calendar link]
Looking forward to connecting,
[Your Name]
Make it yours: Attach a screenshot of the ad, and swap in numbers from a campaign in your market if you have them.
Athena's full explainer, for clients who want the details
Subject: 15,000 more local impressions a month
Hi [Client First Name],
I wanted to see if you'd like to explore one more way to stay in front of local residents.
For over a year, we've tested a Facebook and Instagram ad program that delivers 15,000+ local impressions a month for [Magazine Name] businesses. It's worked well, so now we're offering it to all of our partners.
It's completely turnkey. Our team designs the ads, writes the copy, builds the campaign, and manages everything. You approve the ad, and we take it from there.
Why do these ads perform well? They're co-branded with [Magazine Name], so your business benefits from the trust we've already built with thousands of local residents.
Every ad can send people where you want them: your website, your online booking page, a special promotion, or your social media page.
You'll also see how your campaign is doing. Each month you'll get easy-to-read reporting on impressions (how many times your ad was seen), clicks (how many people visited your page), and click-through rate (the share of people who clicked after seeing it).
The average Meta ad has a click-through rate of about 0.9%. Our co-branded campaigns have averaged 2 to 4%.
See campaigns and results from current ad partners: [Results link]
Many agencies charge $1,500 or more a month to create and manage Meta campaigns. Because you're already part of the [Magazine Name] family, this is an easy add-on at $500 a month.
Your business already shows up in residents' mailboxes. This keeps you in front of them on Facebook and Instagram too.
If you'd like to add it, just reply to this email and we'll get your campaign designed and live.
[Your Name]
For the [Results link]: Pick a business like your client's on the client case studies page. If it has a client-facing page, link that. Otherwise, paste in its results summary.
Send ahead of a renewal conversation
Subject: Let's catch up
Hi [Client First Name],
Thank you again for being such a great partner with [Magazine Name]. It's been a pleasure helping build your presence in [Community Name].
I'd love to find a time to catch up. We can look at what we've done so far, what's working, and where we might fine-tune things. I also want to share a new option that could be a good next step for your business.
We recently launched turnkey Facebook and Instagram advertising that reaches the same people already seeing your print ad. More touchpoints mean more people recognize your brand.
Let me know what works for you, or grab a time on my calendar: [Calendar link]
Talk soon,
[Your Name]
For an ad partner who feels they aren't seeing a return and wants to cancel. Use it on a call or, ideally, in person.
Rich's talk track
Hi [Client First Name],
I completely hear you on tracking ROI. It's the most common challenge in high-end advertising, because buyers in this market don't read and call or click and buy. They research.
Here's what usually happens. A homeowner in [Neighborhood] sees your ad in [Magazine Name] and is impressed. They don't call right away. Later, they Google you to check your reviews and website. When you ask how they found you, they say "Google," because that was their last stop. The magazine built the trust, but Google got the credit.
To close that gap, we've used our national relationship with Meta to offer co-branded Facebook and Instagram ads.
The strategy: we show your ads to the same households that receive the magazine.
Why it works: readers see you in print and then again in their feed, so you stay top of mind while they research.
The numbers: because the ads are co-branded with us, click-through rates have averaged 2 to 4%, compared with an industry average of about 0.9%.
Many agencies charge $2,000 or more to set up a campaign like this and $1,500 a month to manage it. We handle the creative and delivery for $500 a month, which includes 15,000 impressions.
Can we meet on [Day] to look at how print and social together can keep you in front of customers while they research?
[Your Name]
No budget for social? Walk through the first two paragraphs on their own. They explain why print gets less credit than it earns, which is often enough to keep the client, without pitching anything new.